Many organisations now describe themselves as purpose-driven. The harder question is what we are actually doing about it. At AI Governance we believe purpose has to be visible in our diary, our pricing and our partnerships, not just on our website.
How we put purpose into practice
- We commit around 10% of our time each year to active support of charities and social causes, including work to help diverse people and talent influence the future of AI.
- We offer one free place on our asynchronous online courses for every ten paid places taken by a client. This applies across our AI for Boards, AI for Leaders, AI for Practitioners and AI for All programmes.
- We help every client think about how they can use their position, voice and resources to do more for society as part of their AI strategy and wider responsible business practice.
Helping you do more for society
Purpose-driven business is no longer a niche. The UK has now passed 2,000 certified B Corporations, reflecting how many leadership teams want their organisation measured on more than profit alone. (Source: B Lab UK, 2025.)
With more than 20 years’ experience in the not-for-profit sector, we know that the balance of power between businesses and the third sector is often wrong. Businesses design their corporate social responsibility (CSR) activity to align with their own goals, then dictate the terms of engagement to the charitable organisations they decide to support. Inevitably those terms focus on business benefit, which skews activity away from what the charities themselves actually need.
If you really want to make an impact on wider society, listen to what charitable and community organisations really need and give them exactly that.
Sue Turner OBE
The next mistake many businesses make is to align only with large, brand-name charities. Worldwide there are an estimated 10 million charitable organisations, with over 186,000 registered charities in the UK alone. We can show you how to have more social impact, aligned to your purpose, by supporting smaller and more local communities and charities, the kind of work where modest funding and senior expertise go a long way.
Sue’s own pro bono work
Sue Turner OBE has spent more than two decades giving her time to charitable, civic and educational causes alongside her commercial career. Her pro bono contribution has included board roles, trustee positions and advisory work in the charity, education and public sectors, as well as ongoing support for diverse talent in technology and AI. This experience shapes how AI Governance designs its own social commitments and how we advise clients to do the same.
Where this fits with our other services
Many clients begin a conversation about AI governance and end up asking a wider question: what kind of organisation do we want to be? If that is where you are too, we can help you connect AI strategy with your purpose through:
- Board development: building the board’s confidence to govern AI well, including the ethical and societal questions.
- Training and education: AI literacy programmes that include a free place for charities and social enterprises for every ten paid places.
- About AI Governance: more on Sue’s background and the values behind how we work.
Get in touch
If you would like to develop your CSR or responsible business practice so you are proud to tell the world about the difference you are making, get in touch. Call +44 (0)800 861 1812 or use our contact page.